Hometap is a fintech startup that empowers homeowners to achieve financial independence by accessing the equity in their homes.
During my time at Hometap, I collaborated closely with the Senior Visual Designer to refine and elevate a welcoming and trustworthy brand for this innovative business model. Our efforts helped Hometap achieve an impressive Brand Sentiment Score of 99% by focusing on delivering an exceptional brand experience.
As a visual designer co-op, I played a key role in developing and executing comprehensive brand guidelines, ad campaigns, social media content, promotional videos, email audits, company merchandise, and event collateral.
Other Projects
